Abstract

Objectives: The importance of legal protection lies in securing the interest of the consumer who is the weakest party in electronic negotiation and contracting processes. Therefore, providing legal protection during the negotiation and implementation stages is particularly important. Many changes in the way of trade and shopping have had a significant impact on directly protecting the rights of Jordanian consumers. Methods: The research adopts the descriptive, analytical and comparative approach by analyzing the legal texts related to the issue to be researched, which are the Jordanian Civil Code, the Electronic Transactions Law, the Consumer Protection Law, and the provisions of the UNISTRAL Law for electronic commerce. Results: The research results showed that the traditional legal rules stipulated in the provisions of the Civil Code, Consumer Protection, and the Electronic Transactions Law are unable to provide adequate protection for the consumer who contracts electronically. Conclusions: The Jordanian legislator did not regulate electronic commerce contracts in detail and merely referred to the provisions of the Civil Code, Consumer Protection, and the Electronic Transactions Law, which starkly contradict the nature of electronic contracts concluded between absent persons. Based on this, the problem of the study arises in explaining the extent of protection provided by the legal rules for protecting the Jordanian consumer that are scattered in Jordanian legislation, in addition to the special legal nature imposed by electronic commerce contracts that take place between absentees in different geographical locations.