Abstract

The study aimed to identify the impact of dynamic capabilities on entrepreneurial orientation and the moderating role of creative environment in information technology companies in Jordan. The dynamic, capabilities were measured through five dimensions: opportunity reaction capability, resource integration capability, learning capability, reconfiguration capability and alliance management capability. Entrepreneurial orientation was measured through four dimensions: innovation, proactive, risk taking and aggressive competition. The study population consisted of all information technology companies in Jordan, which numbered (262) companies. The researcher relied on the comprehensive survey in the study and analysis of the population. The questionnaire was used as a tool in collecting the required data, (130) questionnaires were retrieved, which constitutes (49.6%). A number of statistical methods have been used, such as multiple linear regression, and hierarchical regression. The results showed that the level of the study variables (dynamic capabilities, entrepreneurial orientation and creative environment) all came to a high degree, and that there was a significant impact of dynamic capabilities on entrepreneurial orientation of information technology companies in Jordan, and that creative environment had a significant role in improving the impact of dynamic capabilities on entrepreneurial orientation in information technology companies in Jordan. The study suggested a number of recommendations, the most important of which are: that information technology companies should encourage employees to attend training workshops, work to introduce modern methods at work, search for suitable partners to engage in joint business with them, support research and development projects, pay more attention to direct and indirect contacts between employees, to ensure the flow of information more and easier, and to provide an atmosphere that helps to shape employee behaviors in line with the company’s culture.