Abstract

This study aims to identify the impact of Administrative Reinforcement on Creative Behavior in the presence of the mediating variable (organizational climate) during the Corona Pandemic period. The study population included faculty members at Zarqa University. (200) questionnaires were distributed to a convenient sample, 161 questionnaires were retrieved with a retrieval rate of (80.5%), and the number of valid questionnaires for the analysis was (122) (75.7%) of the retrieved questionnaires. The results of the study showed that Administrative Reinforcement has a positive impact and statistical significance on Creative Behavior, the mediating variable "Organizational Climate" has a medium impact in improving creative behavior, while it had no impact as a mediating variable between Administrative Reinforcement and Creative Behavior. One of the most important recommendations made by the study is the need for the institution to adopt the strengthening approach as a development plan in the field of training based on enhancing the strength points of university employees and integrating face-to-face education, if possible, with distance learning because of its ability to raise the quality of education and encourage creative behavior, with improvement in the success factors of distance learning to meet the current conditions, as an alternative plan for face-to-face education.