Abstract

The study aimed to shed light the impact of entrepreneurship on the success of small and medium enterprises in Jeddah, to identify the extent to which entrepreneurs are aware of the dimensions of leadership (competitiveness, search for new opportunities, ability to innovate, desire for success, and self-confidence) for its role in the success of small and medium enterprises, and to recognize the impact of the challenges and difficulties facing entrepreneurship in supporting small and medium enterprises. The study followed the descriptive analytical approach, and the questionnaire was used to obtain the data of the analysis. While there was a simple random sample of 400 entrepreneurs, the results of the study showed that there is a positive impact of entrepreneurship on the success of small and medium enterprises, as this is represented in the common desire among the working pioneers to achieve the specified goals. The study results also showed that one of the most important challenges and difficulties facing entrepreneurship was the fear of failure, taking responsibility and the weak financial capabilities of young people, the lack of awareness of Saudi youth about the culture of entrepreneurship and their preference for government jobs over new entrepreneurship, in addition to the weak community awareness of the importance of entrepreneurship work, and that there are many indicators that support the availability of mechanisms that support the trend towards entrepreneurship and a high degree of interest from entrepreneurs. The study recommended that entrepreneurs should stay away from fear of failure, responsibility and poor financial capabilities for young people. It is also necessary and important to raise awareness among Saudi youth of the culture of entrepreneurship and urge them to new horizons through new entrepreneurship, for entrepreneurs to work to maintain the positive impact of entrepreneurship on the success of small and medium enterprises in Jeddah, the need for a common desire among the working pioneers to achieve the specific goals of their small and medium enterprises, the necessity for entrepreneurs to have the ability to respond to creativity in the surrounding environment, and the creativity of developing ways and methods of work.