Abstract

The current study dealt with the topic of tools to provide a distinct digital customer experience for B2C organizations in the age of uncertainty. The study aimed to identify the tools through which to provide a distinct digital customer experience. An electronic questionnaire was distributed to the study sample for the purpose of collecting data to test the study hypotheses. The current study focused on the Kingdom of Saudi Arabia. The sample size was 550 individuals. Stepwise analysis was used to test the study's hypotheses. The study concluded that the most important tools for providing a distinct digital customer experience for B2C organizations in the age of uncertainty are the outstanding performance of the online store, the product’s value proving, and effective communication with customers. The case study contributes to enriching the knowledge side of the dimensions of the digital customer experience, which have not been adequately addressed by researchers. It will also contribute to informing those responsible for digital marketing in B2C organizations how to enhance the customer's digital experience in a way that they can maintain and increase their loyalty.