Abstract

Objectives: The research aims to measure the Impact of Electronic Commerce on the Financial Performance of Jordanian Commercial Banks (JCB) listed on Amman stock exchange (ASE). Methods: The research community includes (12) Commercial banks in Jordan, where the financial statements were collected for the period (2019-2023) listed on ASE. A linear correlation model was developed to measure the impact of e-commerce on the financial performance of JCB. To examine the impact of Electronic Commerce (independent variable) through a questionnaire that was distributed on (60) branch managers of the twelve banks included in the study sample on Financial Performance (dependent variable) via Return on assets and Dividend yield published in ASE. Results: The researcher found that there is a negative impact for Challenges (Obstacles) of Electronic Commerce on both return on assets and dividend yield for JCB. Also, there is a positive impact for E-commerce Success Factors on each return on assets and dividend yield. Conclusion: The main research recommendations were needed to focus on decrease the Challenges of Electronic Commerce as much as possible for JCB, also, to look after for E-commerce success factors by improve an E-commerce legislative system in Jordan.