Abstract

The research aims to study the role of social networking sites for hotel managers, five and four stars in the development of tourism services strategies. The researcher presented the literature related to these subjects. The research problem was identified by asking several questions focused on the nature of the relationship and the effect between the independent variable and the dependent variable. The research sample was determined by a number of managers of five and four star hotels in the city of Arbil. (144) were distributed to (24) hotels on the responding individuals and 132 forms were obtained, all of which are valid for analysis. The SPSS program was used to study the supposed relationships in the research model. The research reached a number of conclusions, The correlation between the existence of positive and high moral relations between the role of social networking sites and the development of services strategies at the macro and micro level, which confirms the benefit of hotels explored by determining the role of social networking sites and its contribution to the development of service strategies. As for the research proposals, the researcher suggested the need for a new vision for hotel management to create realistic ideas for implementation and interest in modern technological means, learning and us, Assigning females to the administrative positions through the followers of flexible working hours or compressed hours to take advantage of their abilities in all administrative areas and that the management of hotels to study the target market and determine the needs of services through the websites and marketing mix of services that fit those markets to improve their competitive position.