Abstract

This qualitative research article assesses the effectiveness of e-recruitment apps by focusing on the features that these platforms offer to the employer to make the recruitment process even more productive. To achieve this objective, the study compares the features of an e-recruitment app and a social media-based recruitment platform. A convenient sample of an e-recruitment app (AppliView) and social-media based recruiting platform (LinkedIn) was used, having selected these technologies after a Google Search. It was revealed that AppliView an LinkedIn, while they are effective e-recruitment methods, differ in that AppliView has more decisive features available for the recruiting firm, including live video chat, automated recruitment process (no manual effort is needed), and rapid alerts. Besides, the recruitment cost reduction potential presented by AppliView is well beyond the case of LinkedIn. This study has some limitations, however, including a small sample size and the use of continent sampling. Future researchers might be more comprehensive by adopting other research methods.