Abstract

: This study examined marketing of insurance services and their contribution to customer satisfaction. Status of the State of Khartoum (2014-2018) was used. Resolution was a tool for data collection. The study followed the descriptive and analytical approach. Advertising has effectively contributed to marketing insurance services, to diversity in advertising. It means that it plays a positive role in disseminating and increasing insurance culture and client awareness and conviction of the legitimacy of insurance services. Until the service is heavily purchased, insurance gains its legitimacy through economic benefits. The study recommends that this level of advertising efforts should be maintained and intensified. There should be more efforts made to keep clients convinced of the legitimacy of insurance services. Staff should make more effort to achieve customer satisfaction.