De-marketing As A Strategic Tool For Managing Customer Excessive Demand within The Shortage of Environmental Recourses of Water: Empirical study in Jordan

Zakaria Ahmed Azzam

Jordan has one of the lowest levels of water in the world, with Jordan's population is expected to continue to grow, the gap between water supply and water consumption (demand) threatens to wider significantly. On the other hand, the exploitation of new water supply recourses is costly, therefore, Jordan ...