Global Journal of Economics and Business

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The Role of Agricultural Marketing in Improving Food Security in Jordan

Ehsan Ali Al-Salaimeh

The aim of the study was to identify the role of agricultural marketing in improving food security in Jordan. The researcher used the qualitative curriculum. The tool was to prepare a comparative interview, verified its honesty and consistency by the correct scientific methods and distributed to an intentional ...

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The Role of Green Marketing Mix in Customer Loyalty (Applied Study on a Sample of Students at Najran University- Kingdom of Saudi Arabia)

Amani Ali Awad Elata , Mohammed ALhassan Sharef Mohammed , Eltaj Mohammed Mohammed Ali Hamed

The study aimed to know the role of the Green Marketing Mix on customer loyalty from the viewpoint of postgraduate students at the College of Administrative Sciences at Najran University. To test the hypotheses and achieve the goals, the researchers relied on the descriptive analytical method for its ...

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The Role of Artificial Intelligent in Knowing the Trends of Generation Z Through Social Media an Applied Study on Telecommunications Companies in the City of Tabuk

Samar Obaid Albalawi

Objectives: This study aimed to investigate the contribution of artificial intelligence in understanding the preferences and needs of Generation Z through social media, enhancing social media marketing, improving marketing campaign effectiveness, and helping companies identify key technologies to understand ...

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