Global Journal of Economics and Business

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The effect of pink marketing on the purchase decision of female students of the Community College for Girls in Khamis Mushayt

Rogaia Mohammad Mohammad Ahmad Kratat

The study aimed to identify the impact of pink marketing on consumer purchasing decisions among female students of the Community College in Khamis Mushait and to identify the obstacles, advantages and benefits of pink marketing, and to test the study hypotheses, the descriptive analytical approach was ...

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The extent to which university education contributes to the development of human capital

Abeer Bakri Siralkhatim , Salwa Derar Awad Mohammed , Engy Ahmed Mostafa

This research seeks to clarify the role of university education in developing human capital and identify the main components of human capital, and try to identify the extent of the community college interest in King Khalid University in developing and developing its human capital and to ensure the existence ...

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The impact of big data analysis on competitive advantage support (Field study on industrial companies listed on the Palestine Stock Exchange)

Abd El Rahman Mohammed Rashwan , Mohammed Atef Madi

The study was aimed at identifying the impact of big data analysis on supporting the competitive advantage of industrial companies listed on the Palestine Stock Exchange, the study used the descriptive analytical approach, and conducted the study on a sample of (49) general managers, financial and administrative ...

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The impact of organizational conflict management strategies on the administrative work ethics of department heads at Al-Azhar University in Gaza from the point of view of faculty members

Mohammad Jawdat Fares

The study aimed at identifying the impact of the strategies of Managing the organizational conflict on the ethics of the administrative work of the heads of departments at Al-Azhar University in Gaza from the viewpoint of the faculty members. To achieve the objectives of the study, the quantitative approach ...

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The impact of the disclosure of intangible assets in the level of competitive advantage - a field study on a sample of Sudanese banks

Omer Alsir Alhassan Mohammed , Nahla Alnoor Almakki

The study aimed to measure the impact of accounting disclosure of intangible assets (Research and Development Costs, Trademarks and Goodwill) on the competitive advantage of Sudanese banks. The problem of the study was that maintaining and increasing the level of profitability is a fundamental requirement ...

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The impact of business intelligence in supply chain performance in Alban Al-Youm company

Ahmad Raja Salameh AlBatayneh , Suliman Raja Salameh AlBatayneh , Zaid Nayel Issa Al-Fugaha

: The aim of this study is to explore the effect of business intelligence on supply chain performance Alban Al-youm Company. The descriptive analytical method was used for the purpose of this study, in which data were collected via a questionnaire distributed to a sample of managers selected from all ...

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The impact of interest rate and inflation in KSA period (1995-2018)

Elsiddig Yousif Mohammad , Mamoun khalaf Halahleh

The study aimed to analyze the effect of interest rate and inflation on bank credit and to answer the study’s questions. Regarding the theoretical framework of the study, the two researchers relied on the literature and related previous studies. As for the practical framework, the two researchers ...

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Determinants and constraints of small and medium enterprises growth in the West Bank

Sondos Saleh Ayoub Bassa , Nidal Aref Darwish

The current study aimed to shed light on the reality of the growth of SMEs in the West Bank. The research study focused on the obstacles and determinants of SMEs' growth and the relationship between the financial, administrative, and organizational, legal, and marketing barriers and the SMEs' growth. ...

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Knowledge management and its impact on the administrative creativity of service organizations in light of the emerging corona virus epidemic crisis SARS-COV19 (An applied study on the Islamic Solidarity Bank Sudan)

Amal Ali Mohammad Suleiman , Asia Yagoub Al-Hadi Abdel-Khair

The aim of the research is to identify the extent of activating knowledge management in Sudanese banks and employing them by creating creative and innovative administrative and marketing practices in facing the Corona virus crisis to adapt to the internal and external environment variables. The research ...

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